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Ask anyone what the year 2020 meant to them, and you are bound to hear the words “unpredictable” or “unusual” in the description. And that is barely a surprise – as far as game-changers go, this year was admittedly the biggest. The COVID-19 pandemic changed the way we did everything – from education and work, to lifestyle and shopping, and beyond.
Digital marketing, of course, has been no...
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